June 06, 2003

Kind and generous reader Count Jakula passes along this astonishing, Rube Goldbergesque Honda ad that's been running on British TV. No CGI!

You have to wonder, though... how does this make anybody want to buy the product? "The new Honda Accord: When disassembled, very very very very very very carefully arranged, and filmed 606 times in a tasteful art space, its constituent parts provide a pleasant momentary distraction." And do you really want a car window that rolls down automatically when you touch it? Why not just call it the Honda Carjack? See, this is why I didn't go into marketing and advertising.

P.S. Note to Lileks: Listen closely to the narrator at the end...

Posted by Jim Treacher at June 6, 2003 12:51 PM
Comments

You totally didn't have link me man! There ain't much worth linking to, but thank you.

What I want to know is how those tires manage to roll up hill. I'm thinking some form of counterweighting, but I think that would be cheating.

Maybe the point of the ad is "If these parts work this smoothly totally disassembled, imagine how they work together." That seems Honda-esque.

Posted by: cj at June 6, 2003 01:59 PM

Lake Carbegone?

Posted by: Hoody Craw at June 6, 2003 04:05 PM

Heh!

Posted by: JT at June 6, 2003 04:11 PM

If you're in the UK, Honda will send you a free DVD with that advert on it (and the Sugar Hill Gang's Rappers Delight video, and a making-of documentary for the ad).

Posted by: Jackie D at June 6, 2003 04:37 PM

yep, tha's sweet alright, except one problem: it's still a honda accord. hey, i drove one for a couple years, dependable, good mileage, but...for that kinda buildup, it shoulda been the s2000. the yellow one.

Posted by: (lowercase) matt at June 9, 2003 08:26 AM